In this lesson, we describe the Customer objectives and how they can be seen as customer value propositions. There are 3 typical types of customer value propositions. After the key concepts are laid down, we’ll walk through 11 examples of customer objectives in different parts of the business and from the different industries.

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Practical Classroom Tutorials

We'll be doing these practical tutorials in the live training with Roger.

If you'd like to review the questions ahead of the session, feel free to download the PDF below.